6 Low Cost Ideas to Market Your Business.

Martha Polanco Entrepreneurship, Founders, Uncategorized Leave a Comment

Marketing can be very costly, but is necessary in order to promote your business and generate sales. Since you have already come a long way to start your company in the first place, it’s important that you find creative ways to market your business without breaking the bank. Here are some useful ideas to get you started: Donate your product:  identify some …

Looking for investors for your startup?

Will Silverman Entrepreneurship, Founders, Investments, Uncategorized Leave a Comment

Many entrepreneurs start their companies thinking that they will easily secure investment money from outsiders who automatically believe in their ideas. The fact of the matter is that this could not be further from the truth. According to data Entrepreneur Magazine, using data from Fundable (available here: https://www.entrepreneur.com/article/230011) fewer than 1% of all companies will raise money from Angel Investors, …

Legal It Yourself

Isabelle Martinez Co-Founder, Founders, Legal 1 Comment

Non-lawyer entrepreneurs seem to panic when they need to file a legal document or deal with anything legal. A lot of the filings and paperwork that early stage startups need to deal with are not all that complicated. The truth is, you don’t need to be lawyer to file most legal paperwork, especially at the early stage. Granted, it makes …

Being a [Law] Student Entrepreneur

Isabelle Martinez Co-Founder, Entrepreneurship, Founders, Networking Leave a Comment

I get crazy looks when people find out that I’m both a law student and an entrepreneur. It’s perhaps the most stressful thing I’ve done to date. Balancing the demands of my J.D. curriculum with the demands of starting a business is quite the challenge. You wonder sometimes why someone would put themselves through such madness. However, being a student …

Your Offshore Development Team

Isabelle Martinez Co-Founder, Employee, Founders, Uncategorized Leave a Comment

Outsourcing your development team abroad can provide many benefits to an early stage startup. Co-founders can develop a product, test the market, and place it in the hands of users before investing in significant amount of funds in domestic development. Several of the investors and consultants I’ve spoken to find that it’s totally normal and common for a startup to …

How to Quickly Become an Industry & Market Expert

Isabelle Martinez Entrepreneurship, Founders, Uncategorized Leave a Comment

It’s crucial that startup founders become knowledgeable of the industry and market they aim to succeed in. Demonstrating that you are well-versed and well-read in such topics proves your credibility to lead your company. Plus, answering any questions after a pitch or demo will be a breeze if you have done the necessary homework. With that being said, I have …

The Two Types of Entrepreneurs

Will Silverman Entrepreneurship, Founders Leave a Comment

We’ve all heard it before… “The world is filled with two types of people.” Dog people or cat people, vanilla people or chocolate people, Apple® people or Android® people (let’s just admit that Blackberry® people are too small to measure).  As it turns out, entrepreneurs can also be classified as two types of people:  replicative entrepreneurs, and innovative entrepreneurs. The …