BIONICS in ACTION: Masterclass in Nature Inspired Design Process

Take a crash course in nature inspired design with industrial designer Franco Lodato who has over twenty five years of practical design experience working with DuPont, Gillette, Motorola, and Pininfarina. He will talk about Bionics which is the study of mechanical systems that function like living organisms or parts of living organisms. Attendees will leave understanding that nature has the answers to everyday problems. Franco will be signing his book “Bionics in Action” at the event with purchase. BIOGRAPHY Franco Lodato is a provocateur and a visionary. Pioneer of “Bionics,” the theory and practice of nature-inspired design, Lodato is an expert in the interplay between design & technology. He holds 76 patents and is one of the world’s leading designers. In nature, function and aesthetics are in constant communication; bionic design philosophy applies design elements found in nature, making design functional, efficient and aesthetic. Nature has spent millions of years evolving and solving problems. We don’t need to be better problem solvers; we need to be better observers of the world around us. By so doing, we help ensure the survival of younger generations.