Technology has leveled the communications playing field. Brands no longer dominate mass media, because the masses are the media. Smart companies have evolved from promoters of stuff to publishers of meaningful content. And the really smart ones use the irresistibility of solid storytelling to be heard in our noisy world and move people to action. Isn’t it ironic that technological advancements have provided us all with a global voice, and yet it is the ancient and proven power of storytelling that still connects us to one another? So why aren’t more businesses using story to their advantage? You can, and I’ll show you how. Join Park Howell, host of the widely acclaimed Business of Story podcast and President & Founder at Park&Co in this interactive business storytelling workshop, to learn how to unleash the power of storytelling to drive results for your business. Key takeaways: • Why business storytelling is more important now than ever to connect with customers. • How story works on our minds as the most persuasive weapon content marketers can wield. • Learn the 10-step Story Cycle process to craft and tell compelling stories that sell. • Witness hands-on results from other organizations that have used the Story Cycle process.