Form design is often an underestimated element of interaction design. Slap some fields and labels on a page, decide on alignment, and you’re good to go right? Heck no! Forms are easier than you think to get wrong. Yet, they are one of the most important conversations points you can have with your users and one of the most underestimated designs. • A sign-up form is often the first interaction point between you and a potential new user. • How customers purchase products through the checkout forms are critical to consumer business success. • The experience users have with B2B forms can make or break enterprise relationships. Join in on this meetup to see some of common pitfalls of form design, and tips on best practices and mistakes to avoid. Presentation by Lauren Martin and Marta Guerra