Today, more than ever, it is essential to develop a comprehensive view of your customers by marketing to them through various touch points and channels. By leveraging the power of integrated marketing and harnessing the value of its data, you can effectively communicate with your customers all while measuring the success of your campaign and optimize your marketing dollars.
L David Stewart has designed a series of workshops at Starthub Miami to help give entrepreneurs a better understanding and execute digital marketing campaigns with regards to STRATEGY, CAMPAIGN & REVIEW.
ROUND 1: Strategy
August 8
The “Why” – What Is The Purpose?
Setting Goals
Do Your Research
Tools For Execution
ROUND 2: Campaign
August 15
Initiating The Campaign
Layers/Levels/Channels
Integrated Marketing Communication
Social Media Platforms
ROUND 3: Review
August 22
Review – What Worked? What Didn’t?
Detailed Assessment
Analytics Tools & Tips
Key Performance Indicators & Metrics
Round 1 – $20
Round 2 – $20
Round 3 – $20
PRO TIP: Get more bang for your buck by buying all 3 sessions for $50! ($60 value)