People blog to create authority or trust. If you’re just starting out you start by creating trust with your followers.
Blogging for your business or brand is crucial to stay relevant with your prospective clients. Let people know you’re human and DO NOT SELL. Don’t be the annoying car sales person. That’s the first mistake people make, they start to immediately sell their product or service. You first need to show the LIFESTYLE of your product of service.
For example, take Starbucks.
Look at their Instagram. They show the lifestyle of the Starbucks consumer, not just pictures of coffee. Yes, they sell coffee, but who wants to see boring pictures of coffee. NO ONE! So, first show your followers the lifestyle of your service or product. Then when the time comes to sell, your audience will love you and TRUST you. Going forward, you won’t even have to convince them to buy. It will simply be the most logical step for them to take.
KEY TAKEAWAY’S ARE:
Step by step on how to start your blog for your business or personal blog
How to incorporate Email Marketing to your blog
How to narrow down your target audience for your blog
How to use Storytelling for your blog
How to pitch collaborations to help your blog grow
PRESENTING THE TOPIC IS MIMI SANCHEZ
As a speaker & PR representative for the Fashion Institute of Design and Merchandising, Mimi was relocated to Miami. After completing her certification from the International Council for Online Education Standards (ICOES), Mimi officially launched Mimisanchez.com in the summer of 2015.
She has worked with an impressive list of established brands such as NASCAR, Univision, Nike, Michael Kors, Dove, Suave, Kendra Scott, AllSaints, KYBOE, Hale Bob, and much more! Mimi has also worked with several high profile events, attending as a guest vlogger to cover a multitude of angles for Premios Lo Nuestro, Latin BillBoard Awards, Funkshion Fashion Week, Hispanicize, celebrity performances, designer interviews, fashion shows and store openings, as well as several local events.
Event Agenda
6:30 – 6:55 Networking
7:00 – 7:50 Presentation
7:50 – 8:10 Q&A
8:10 – 8:45 Closing & Networking
PARKING INSTRUCTIONS & OPTIONS
City of Miami Parking Lot 43:
56 SW 1st Street Miami, FL 33130
Starthub Adjacent Parking lot (entry only from 5pm – 7pm, $3 cash for all night parking):
60 W. Flagler Street Miami, FL 33130
-OR-
Hop on Metrorail to Government Center / Metromover to Miami Ave. or Government Center
Both are about a block away from our offices.
Interested in learning more? Email Hector at hector@starthubmiami.com.
Connect with Starthub on Facebook & Twitter!
Cheers,
The StartHub Team