Every business needs to innovate, but where do you start? Terry Jones explores the fundamentals of innovation and gives leaders simple but powerful ideas they can use to create a more innovative organization. Drawing from his experiences as the founder of Travelocity.com, founding Chairman of Kayak.com and Chairman of Wayblazer, Jones helps audiences turn innovation from an academic exercise into an everyday skill. The stories from his career and personal experiences not only provide well- chosen real world illustrations of how challenging, and ultimately rewarding it can be to gather a team and establish a culture that is open to change, he gives audiences step-by-step plans to create it. Terry gives audiences the keys to successful innovation and gives them lessons they can put to work as soon as they get back to the office. Key takeaways: • How to build a culture of innovation • How to create an innovation team • How to select the best ideas • How to generate new innovative ideas