Jurnid Session: Multicultural Marketing

Based on the 2015 census, minorities make up 37.02 percent of the U.S. population; that number will increase to 42.39 percent by 2025, according to the U.S. Census Bureau. Collectively, the buying power of minorities in the U.S. is well over $3 Trillion Dollars. Most businesses are not taking full advantage of the opportunities to connect with this growing multicultural audience. In a globally connected economy, ignoring “ethnic media” and content marketing is a decision brands make at the risk of losing market share to their emerging competitors. Where should you start with multicultural marketing? Join the experts for a Q&A session, learn how to navigate the world of multicultural marketing.