NPR, Podcasts and Habitual Listening: Why Do We Tune In?

As a product designer and user researcher for NPR, Scott Stroud studies how and why users listen before he designs NPR’s digital audio experiences. When people tune in to public radio or subscribe to podcasts like NPR’s Invisibilia, what keeps them coming back as regular listeners? How does NPR design products to build fulfilling relationships with its audience? Scott will cover: • NPR’s approach to user research and behavioral design. • How a tentative research insight may evolve from an assumption to a hypothesis to established patterns andprinciples. • Connecting a news organization’s ethics guidelines with product design. • Maintaining a focus on fundamental theories of human behavior and connection to reach future audiences. We will follow Scott’s talk with a conversation with a local panelof media leaders to discuss how media can reach and foster a connection with audiences in the future…