Pepsi's John Ross talks digital strategies

Learn how brands fight for relevancy and attention in an increasingly attention-starved marketplace. Expect to debate current best practices around content marketing strategies, smartphone app lessons learned and new ways to leverage data to build business objectives.  John will share how he’s built digital literacy programming, an invitation only annual Digital Summit with major media partners in Silicon Valley, and navigating the start up community to find the best new emerging partners. All of these “new ways of thinking” reach well beyond digital media and into greater ways one can add value to an organization. Key takeaways: • Provocative thoughts about a new path to purchase for brand relationships with consumers • New perspectives on “consumer engagement” in real life through any consumer screen • New insights on Gen Z’s expectations for your brands • Tips on how to navigate the start up community to be first to market