The world changed while you were busy doing other things. And suddenly nothing seems to make sense anymore. Generational shifts, technological advancements, and the end of business as usual, have all conspired to change the way your donors — and your potential donors — look at giving. Now it’s time for you to change. The solution is simple: All you have to do is understand today’s most powerful marketing algorithm: CC 2 CC. Confused? Don’t worry, Bruce Turkel will explain your problem and decipher your solution.