SEO Masterclass for Entrepreneurs and Startups

Traditional forms of marketing and advertising don’t apply to entrepreneurs and startup founders who expect exponential website traffic growth on a credit-card budget. Where every dollar and hour spent on marketing can put you more in-debt, you have to get creative to get high ROI on your online marketing efforts… and doing what everybody else does just won’t cut it.
So, what would it mean for your business if every day your website had so much organic traffic from the ‘money keywords’ that your sales people were straining to handle all the inquiries? And what if rather than overpaying for ads and PR, you could pay much less and get way better results? It’s not wishful thinking. It’s called SEO.
Join the SEO Masterclass to find out what you need to know about maximizing your visibility on Google, the largest free marketplace of customers and leads actively searching for your product or service. In a world where 80% of consumers search online for a product or service before buying, invisibility is a fate much worse than failure.
From Invisible to Invincible, SEO Masterclass will take you from where you are to where you need to be. Learn the latest SEO techniques and algorithm updates to design a winning game plan for your business online on a budget. Get empowered with SEO education, case studies, detailed guides, templates, and workflows.
SEO Masterclass is a results-oriented, high-energy, and comprehensive experience that culminates in a tried-and-proven formula for the complete makeover of your website’s performance in Google, blogs, and other search engines, including:
– Understanding of the key SEO principles and ranking signals
– Recent Google changes and how marketers should react
– How to audit and measure your SEO performance
– How to perform keyword research like a pro
– Which SEO strategies are key to increase your content authority
– How to use meta tags to optimize content on your website
– How to attract high-quality backlinks to your content
– How to use SEO data-driven strategies to create viral content
– How to turn your blog into an SEO machine generating incremental traffic and leads
– Best WordPress optimization plugins and techniques
– Tried-and-proven SEO tools, templates, and workflows
AGENDA
6pm – Doors open & networking
6:30 – 8:30pm SEO Masterclass
8:30 – 9pm – Networking & book signing
ABOUT YOUR SEO TRAINER
Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including scaffold operator, waiter, digital agency executive, NYU professor, professional speaker, successful entrepreneur, and author. Despite many failures in between, he has found repeated success with his contagious “nothing is impossible” attitude leveraging content marketing, SEO, WordPress, social media, and personal branding to build the life he’s always wanted.
Matthew Capala is the founder of Alphametic, a data-driven search marketing agency with a portfolio of clients including L’Oreal, Novartis, Hoval, Shopkeep, Lendio, and Mohegan Sun; publisher of SearchDecoder.com, a destination for SEO training for entrepreneurs; author of award-winning International bestseller “SEO Like I’m 5“; and sought-after public speaker and trainer. Matthew writes on The Next Web, Entrepreneur and Social Media Today. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. He has spoken at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit.  He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. A passionate entrepreneur at heart, Matthew has mentored startups with Founder Institute, Startup Weekend, Venture for America, 3Day Startup, and Startup Institute. He has three degrees, including marketing MBA, and enjoys surfing, reading historical fiction, and travel.