KEY TAKEAWAYS
tWhat organizational culture is all about
tHow to develop effective internal marketing programs to drive cultural change
tWhat are the key ingredients for a successful employee advocacy programs
tHow to measure success of a cultural marketing program
Corporate culture has become a pop culture buzzword, but many executives don’t clearly understand the business purpose. This is one of the most untapped areas for marketers. Why? Consider this chain effect: Driving the right company narrative affects employee’s behaviors > collective behavior change affects company’s culture > and healthy organizational culture affects the entire company’s productivity. The stakes are high, with 70% of American employees are “disengaged” costing companies $450-to-$550 billion in lost productivity per year (Gallup). In his talk, Jason will address the genesis of the organizational culture movement, why it has become essential to growing a robust business and why it might possibly be the future of marketing.
Jason Korman CEO at Gapingvoid, Culture Design Group
Jason is CEO of gapingvoid ltd and it’s Culture Design Group, a thought leader in the area of adapting change at scale to large organizations. He is a proven innovator, combining industry models in unexpected ways to create novel, effective approaches to business creation and growth. He has broad experience in the alcoholic beverage industry, leveraging supply chain strategies, social media and channel marketing.
Jason is particularly interested in new models for driving change in large organizations, and how creative approaches to environment shifts workplace, behavior, culture and experience. He believes that the future of effective leadership will rely heavily on new creative tools.
PROGRAM
tNetworking: 6:30 – 7:30 p.m.
tPresentation: 7:30 – 8:30 p.m.