Taming Marketing Technology with Scott Brinker

The explosion in new marketing technologies will disrupt how your customers interact with your brand. As a modern marketer, you’ll need to manage this increasingly complex landscape to keep pace. Join Scott Brinker, editor of chiefmartec.com and author of “Hacking Marketing” for an insightful look at the current marketing technology landscape and the forces shaping its evolution. Scott will also show you how to harness this seemingly chaotic environment to your advantage. Key takeaways: • Get a handle on the current marketing technology landscape • Implement “agile marketing” practices to your advantage Get a handle on the current marketing technology landscape • Understand how to balance speed, innovation and scalability in marketing technologies