Usability Research Master Class: Test Early & Test Often!

By: Design Thinking Miami Usability testing is often misunderstood, overlooked, or dismissed as costly and unnecessary. But this couldn’t be further from the truth! Strong usability is associated with higher conversion and loyalty rates and can contribute significantly to the bottom line. Valuable insights can be obtained using anything from paper prototypes to near final designs with input from just a handful of users. This master class will provide a thorough overview of usability testing, teach you how to conduct a user testing study, highlight important planning considerations, and give you opportunities to practice moderating user testing sessions. Covered Topics: -What is usability testing? What it is not! (hint – it’s not focus groups!) -Why is it important? -The ROI of User Testing -Different types of methodologies: qualitative, quantitative, moderated and unmoderated, remote and in-person -Lifecycle of a user testing project: key phases, activities and deliverables -Tips on how to find representative users, tools and technologies to help you out -Testing on a shoestring budget -Interactive partnering work on moderating a user testing scenario